Addressing Generation Y

There are many assumptions about Generation Y in the workplace, but one thing that is undeniably true is that the “Facebook effect” is widespread amongst them and they strongly identify with social media-based communication. This doesn’t magically turn off when they’re at work. There’s no off switch that makes them not want to communicate the way they’ve grown accustomed to. Add to that the fact that they’re growing increasingly disinterested in email, long meetings that accomplish little, and the concept of establishing processes for innovation, and businesses are left asking, “So what’s the solution?”

Nuage Café for All

The solution: Collaborative business tools designed to mirror social media interactions that work teams can use to not only collaborate, but to innovate and improve business processes. Yes, that’s right, not only can you give Generation Y what they’re craving in the workplace, but you can simultaneously improve your front line. And there’s more to the story. The use of social business tools doesn’t just apply to Gen Y. In fact, according to findings from the most recent Pew Internet & American Life Project study, social networking site usage grew 88% among Internet users aged 55-64 between April 2009 and May 2010, and the 65 and older group’s social networking presence grew 100% in the same time frame.